This Privacy Policy explains how Ekta Technologies (“we”, “us”) collects, uses and protects information when you use our Android games, including Meowdoku, Merge Drop 2048, Purrfect Pour, Sudoku, Shikaku, Connect Dot, Block Blast Mania and Arrow Escape (collectively, “our Games”). Our Games are intended for users aged 13 and older.

1. Who We Are

Ekta Technologies is an independent game developer based in India and is responsible for the personal data processed through our Games. You can reach us at any time at ektatechnologiesofficial@gmail.com.

2. Information We Collect

Our Games do not ask you to create an account, and we do not ask for your name, phone number, precise location, contacts or photos. Depending on the game and the features you use, the following may be processed:

  • Device and app information such as device model, operating system version, language, app version and IP address.
  • Advertising identifier (Android Advertising ID) and ad interaction data, used by Google AdMob.
  • Gameplay data such as levels, scores, settings and saved progress.
  • Purchase information such as purchase tokens, product IDs and purchase status (never full payment card details).
  • Diagnostic data such as crash logs and performance information.
  • Information you send us, such as your email address and message when you contact support.
3. How We Use Information

We use this information to:

  • run the Games and provide the features you request;
  • save and restore your progress;
  • verify and deliver in-app purchases;
  • show ads, measure ad performance and prevent ad fraud;
  • fix crashes, improve stability and improve the Games;
  • respond to your support and privacy requests; and
  • comply with legal obligations.

Where the GDPR applies, we rely on your consent (for personalised ads), the performance of our contract with you (to provide the Games and purchases), our legitimate interests (security, crash fixing and improvement) and legal obligations.

4. Google AdMob and Ad Consent

Our Games use Google AdMob to show ads, which may include optional rewarded ads that give in-game rewards. Google and its partners may process your advertising ID, IP address, device information and ad interactions to show, measure and, where you allow it, personalise ads.

Users in the EEA, UK and Switzerland, and in other regions where required, are shown a consent form (Google User Messaging Platform) before personalised ads are served. You can change your choice later from the privacy or consent option in the game settings, where available. Learn more at policies.google.com/technologies/ads.

5. Google Play Billing (In-App Purchases)

Purchases are processed entirely by Google Play Billing. We never receive or store your full payment card details. We receive purchase tokens, product identifiers and purchase status only to verify transactions, deliver purchased items and restore purchases on your device.

6. Google Play Games Services and Cloud Save

If you choose to sign in with Google Play Games, Google may share your Play Games profile (player ID, display name and avatar), achievements and leaderboard data with the game. Where a game supports Saved Games, your progress is stored in your Google account through Google Play Games Services so it can be restored on another device. These features are optional and are governed by Google’s terms and privacy policy.

7. Analytics and Crash Reporting

Where a game includes analytics or crash reporting tools (for example, Google Firebase), they may collect app usage events, device information and crash logs. We use this information only in aggregated or technical form to understand how the Games are used and to fix problems. We do not use it to identify you personally.

8. App Permissions

Our Games request only the permissions needed to work, such as:

  • Internet and network state, to load ads, verify purchases and sync saved progress;
  • Advertising ID, used by Google AdMob;
  • Billing, for in-app purchases; and
  • Notifications (only in games that send reminders), which you can turn off at any time in your device settings.

Our Games do not access your camera, microphone, contacts, photos or precise location.

9. How We Share Information

We do not sell your personal data. Information is shared only with service providers that help us run the Games, namely Google (AdMob, Play Billing, Play Games Services and, where used, Firebase), and only for the purposes described in this policy. We may also disclose information if required by law, to protect our rights or users’ safety, or as part of a business transfer, in which case this policy will continue to apply.

10. Data Retention

We keep information only for as long as needed for the purposes in this policy:

  • Gameplay data stored on your device remains until you clear the app data or uninstall the game.
  • Cloud saves remain in your Google Play Games account until you delete them.
  • Support emails are kept for up to 24 months after the request is closed.
  • Data held by Google and other providers is kept according to their own retention policies.
11. International Data Transfers

Our service providers, including Google, may process information on servers located outside India and outside your country. Where required, these transfers are protected by appropriate safeguards such as the European Commission’s Standard Contractual Clauses used by Google.

12. Data Security

We use reasonable technical and organisational measures to protect information, and data sent between our Games and Google services is encrypted in transit. However, no method of electronic storage or transmission is completely secure, so we cannot guarantee absolute security.

13. Children's Privacy (13+)

Our Games are intended for users aged 13 and older and are not directed at children under 13. We do not knowingly collect personal information from children under 13. If you believe a child under 13 has provided us with personal information, please contact us at ektatechnologiesofficial@gmail.com and we will delete it. In regions where a higher age applies (for example, under 16 in some EEA countries or under 18 in India), users below that age should use the Games only with the consent of a parent or guardian.

14. Your Privacy Rights

Depending on where you live (including under the GDPR in the EEA and UK, US state privacy laws, and India’s Digital Personal Data Protection Act, 2023), you may have the right to:

  • access the personal data we hold about you;
  • correct inaccurate data;
  • request deletion of your data;
  • withdraw consent at any time (this does not affect earlier processing);
  • object to or restrict certain processing, including personalised ads; and
  • lodge a complaint with your local data protection authority.

To use any of these rights, email us at ektatechnologiesofficial@gmail.com. We may ask for information to verify your request and will respond within 30 days.

15. Your Choices
  • Ad personalisation: on Android, go to Settings › Google › Ads (or Settings › Privacy › Ads) to reset or delete your advertising ID.
  • Consent: reopen the consent form from the game settings, where available.
  • Notifications: turn them off in your device’s app settings.
  • Google Play Games: manage your profile and saved games in the Google Play Games app.
  • Stop all collection: uninstall the game.
16. How to Delete Your Data
  • Data on your device: uninstall the game or clear its app data in Android Settings › Apps.
  • Cloud saves: open Google Play Games, find the game and delete its saved data.
  • Any other data we hold (such as support emails): email ektatechnologiesofficial@gmail.com with the subject “Data Deletion Request” and the name of the game. We will delete it within 30 days, except where we must keep it for legal, security or fraud-prevention reasons.

Data processed by Google is controlled by Google and can be managed through your Google account settings.

17. Third-Party Privacy Policies

These third-party services have their own privacy policies:

18. Changes to This Policy

We may update this policy from time to time, for example when we add new games or features. The updated version will be posted on this page with a new “Last updated” date. If changes are significant, we will also give notice in the Games where reasonably possible.

19. Contact Us and Grievances

For any privacy question, request or complaint, contact:

Ekta Technologies (Grievance Contact)
Email: ektatechnologiesofficial@gmail.com
Country: India

We aim to acknowledge every request within 7 days and resolve it within 30 days.